Harmful drug interactions can result in human suffering and additional healthcare costs if a patient is hospitalised. The Pharmaceutical Information Centre has created a database to help prevent harmful interactions. The structured database can be integrated into patient information systems, meaning that doctors can review potential interactions when prescribing a drug.

Mikko Hartikainen, Product Manager, Business Intelligence Services at the Pharmaceutical Information Centre, is an experienced professional who has witnessed the major waves of internationalisation and digitalisation during his career. Mikko says continuous learning and working with customers are the best

Last August, Krista Korpela joined the sales team at the Pharmaceutical Information Centre as a key account manager. She is responsible for the sale of business intelligence services and for customer relationships.

Real world data flows offer entirely new opportunities for improving resource planning and decision-making in the pharmaceutical and healthcare sectors. However, filtering the data essential for making decisions from the mass of data has remained a challenge because of the vast amount of data available. Pharmaceutical Information Centre’s business intelligence services offer solutions for this challenge.

Pharmaceutical Information Centre and the Finnish Institute for Health and Welfare have launched unique cooperation to support data-driven management.  They have created a service to transfer data between the two parties to provide information on the actual use of medicines for the Pharmaceutical Information Centre's Real World Data services. The service can be used to review regional care practices and to ensure equity of care.

“First-time founders are obsessed with products.
Second-time founders are obsessed with distribution.”

According to an old startup adage, first-time entrepreneurs are obsessed with developing their products while those running their second business are obsessed with the distribution of their products. Often you have to learn the hard way that even when you have a top-class product or service, you will not be successful until you can deliver it efficiently and reliably to your customers.