University Pharmacy is a pharmacy group operating in Finland and Russia that is owned by the University of Helsinki. University Pharmacy carries out and plans research cooperation with a network of partners. Business intelligence is a tool used by University Pharmacy in its business and research operations.
The basic task of a pharmacy is pharmaceutical distribution and provision of pharmaceutical information. University Pharmacy also takes care of statutory special tasks within society, such as pharmaceutical service research, manufacturing of medicinal products and training for pharmacy students. University Pharmacy also provides services for the health care sector, such as dose dispensing of pharmaceuticals, dispensary administration services and tailored expert services.
Adjunct professor Kari Linden, Pharm. D., Research Manager at University Pharmacy, explains that business intelligence is evident in the operations of University Pharmacy:
“Business intelligence is used in the development of customer service and other operations. University Pharmacy is an industry leader in online pharmacy operations, and business intelligence is an important part of the development of the online pharmacy. We continuously collect data and the customer understanding that is created on the basis of this steers the development of the online pharmacy and customer service.”
According to Linden, business intelligence methods will offer new opportunities in the future, for example, for evaluating the effectiveness of pharmaceutical treatment and for risk management and, as a consequence, this will increase the rationality of pharmaceutical treatments.
Business intelligence training offers theoretical knowledge and practical examples
In the spring Kari Linden participated in a business intelligence training course organised by the Pharmaceutical Information Centre. According to Linden the training was a well-prepared package, which offered a comprehensive understanding of the opportunities offered by business intelligence. In addition to an explanation of the theoretical background there were also plenty of practical examples on the application of methods.
“The training offered diverse examples from different areas of the pharmaceutical sector, from the pharmaceutical industry to the practical work of nurses. The speakers provided a lot of information on the way in which the same methods can be applied to both business and research. The presentation Finnair’s use of business intelligence in the development of its business and customer service was a good example of the potential uses of business intelligence outside of the pharmaceutical industry and the health care sector.”
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