Krista Korpela

Last August, Krista Korpela joined the sales team at the Pharmaceutical Information Centre as a key account manager. She is responsible for the sale of business intelligence services and for customer relationships.

Krista holds a Master’s degree in economics, and is currently pursuing a doctorate at LUT University (Lappeenranta-Lahti University of Technology). Krista became interested in the healthcare sector while working in a pharmacy as an upper secondary school student. During her university studies, she participated in several projects and research assignments in the public health and social care sector, which further strengthened her interest.

Krista has a varied background in healthcare and extensive experience working with customers and in the health and social care sector. Before joining the Pharmaceutical Information Centre, Krista worked as a project manager for artificial intelligence solutions for social welfare and healthcare.

Sales and customer relationship management

Krista says her job description at the Pharmaceutical Information Centre is varied. She is part of the sales team and is responsible for the sale of business intelligence services. The team has two other members, key account managers responsible for pharmaceutical information and training. Together, the team manage current customer relationships and are responsible for customer acquisition.

Their job descriptions also include tasks related to development. According to Krista, monitoring the market is important, as is seeking new opportunities with customers. The customer experience and customers’ needs are key.

“The business intelligence team is growing,” says Krista. “Our focus is on further developing business intelligence services. To respond to our customers’ needs and wishes, we cooperate closely within the team. We seek to bring in both our customer insight and technical expertise right from the start so we can support our customers in the best possible way.”

Best of both worlds

Krista is writing her dissertation alongside her work. Her dissertation is a continuation of her Master’s thesis: development research on the customer relationship management and enterprise resource planning system of the South Karelia Social and Health Care District (Eksote). The key aspect is comprehensive customer relationship management through sharing information, both within the organization and in networks.

“Rather than studying an individual organization, my dissertation focuses on a more extensive examination. It’s important to think about how information can be shared between various operators to enable comprehensive customer relationship management. In my dissertation, I discuss how all aspects of a customer relationship can be taken into account in the future.”

According to Krista, a great deal of work and development is needed in the health and social care sector. She has a strong desire to develop Finnish healthcare in a meaningful way.

“My inspiration for my academic research arises from a desire to further improve social welfare and healthcare in Finland. There is still plenty of room for improvement, and it’s rewarding to be involved in meaningful work. I want to participate in this process. Another reason for my further education is a desire to keep learning and developing myself. Research is very independent work, which is why you also learn a lot.”

Krista explains that writing a dissertation is very different from her normal workdays.

“My work as a key account manager is highly interactive, and I often cooperate with customers and teams. Research brings nice variety: writing, thinking and in-depth analysis of material. Working alone is a good counterbalance to sales work.”

Business intelligence in the health and social care sector

Thanks to its pharmaceutical information and training services, the Pharmaceutical Information Centre has deep roots in social care and healthcare. The company has cooperated with the health and social care sector for nearly 50 years. Krista says that business intelligence services will complement the Pharmaceutical Information Centre’s current offering for the sector.

“We have accumulated reliable information over a long period of time, and we have an in-depth understanding of the Finnish pharmaceutical market. We want to expand our support for the health and social care sector through business intelligence services.”

According to Krista, the Pharmaceutical Information Centre has an opportunity to play an even stronger role in the health and social care sector by providing comprehensive business intelligence services.

“Data moves through us: we receive data from the pharmaceutical industry and the health and social care sector, process it into services and feed it back into the ecosystem in both directions. As a central operator, we can use data received from both sides and provide the field with new insight. We are particularly interested in enabling value-based healthcare,” Krista says.

“We are continuously seeking new opportunities in the health and social care sector. We are monitoring closely what health and social care operators would like to know about the pharmaceutical market. It’s important to focus on the customer and develop operations in a customer-oriented manner.”

Business intelligence is reflected in all operations of the Pharmaceutical Information Centre

“Over the years, we have developed from a book publisher into an expert organisation in business intelligence, and all our services are based on data. Our leading principle, ‘improvement starts with knowledge,’ is present in everything we do. Although we have three service areas, they are all related to business intelligence and healing by means of information.”

Business intelligence is strongly reflected in the training provided by the Pharmaceutical Information Centre this year.

“Business intelligence is highly multifaceted in the pharmaceutical business, and the approach to business intelligence differs to some degree in the health and social care sector and the pharmaceutical sector. At our customers’ request, we offer a series of webinars focusing on business intelligence themes from various perspectives. In the series, we discuss the fundamentals of business intelligence and the creation of favourable conditions for value-based social and healthcare. We present concrete examples of how various organizations benefit from business intelligence in their operations.”

Krista hosts the four free general overviews in the series of seven webinars and has business intelligence professionals from various organizations as her guests.

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